Responsive website design has become an absolute necessity with the rise of smartphones, tablets and smart watches. With so many devices having different screen sizes its extremely difficult for a website designer to create many different layouts for each device. A responsive website solves this conundrum by automatically responding to its user’s changing platform or environment such as screen size, orientation etc. Some of the key advantages of a Responsive website are as follows:

Ensures your website is easily accessible
Most people do not walk around with a pc or laptop but there is a likelihood that they will have a smartphone. Implementing responsive web design ensures people can reach your optimized website 24 hours a day which means you will never lose a sale.

Ensure users remain on your website
It gives a pleasant viewing experience to users, hence increasing the number of returning visitors. It tailors the User Interaction dependent on the device they are on leading to increased userability/conversion rates.

Responsive sites are easy to maintain
It is easier to manage and publish content at once rather than doing it for 4 different websites meant for various devices.

Google recommends responsive web development
Google, recommends that all websites are mobile friendly. This will improve your search engine rankings and ensure that you are up to date with website requirements.

When you are planning to build a responsive website it is key that optimization is at the fore front of every decision that is made to ensure that your website loads quickly on mobile devices. This includes optimized images, compression of website elements & content and eliminating unnecessary content.